FREE MASTERCLASS!

 Building Your Brand from

A STRONG FOUNDATION

REGISTER NOW!

Building Your Brand From: 

A STRONG FOUNDATION

March 20 at 11 AM PST | 2 PM EST

Many CPG companies launch with a logo and a package design and miss out on building a true Brand— one with a clearly defined mission and vision that connects with consumers to drive brand affinity and loyalty. 

Our goal is to provide you with the tools and process to follow in order to build a strong brand foundation and consistently express that foundation through Brand Identity, Package Design and Brand Activation across all trade and consumer touch-points.

What You'll Learn:

Gain a clear roadmap for launching or rebranding a brand.

Understand the role of a strong Brand Platform in guiding marketing decisions.

Learn how to navigate the Brand and Package Design process.

Discover how to maintain brand consistency across all touchpoints.

    Our Speakers:              

Casey Harshman

Owner/Director

Casey Harshman is the founder and CEO of Frooishen Strategy & Design Collective. A leader in the branding and package design industry with over 20 years of experience, Casey has mastered the art of creating impactful, emotionally-driven CPG brands.

Sarah Olney

Director of Strategy

Sarah is a strategic and intuitive marketing professional with extensive experience developing and executing insightful brand strategies, innovative campaigns and meaningful consumer connections to build incredible brands. She has the unique ability to develop the voice and tone of Brand, that is anchored to the Brand Platform, and bring the voice/tone to life in order to create meaningful connections with consumers.

About Frooishen:

Frooishen has been breaking the traditional agency mold since 2015, as a collective of industry experts that are both professionally and personally invested in each and every project. With core competencies in Brand Discovery, Brand Platform, Brand Strategy, Brand Design, Package Design and Brand Activation, Frooishen works toward creating an authentic brand expression that is consistently deployed across all consumer and trade touch-points. As true extension of your team, we will not stop until your vision is brought to fruition.

 

     Our Host: 

Wade Yenny  

Wade Yenny has over two decades of experience in the retail grocery industry. He started at Buehler’s Fresh Foods in Wooster, Ohio, progressing to Sr. Director of Center Store before leaving in 2019. Wade then joined Rouses Markets in Schriever, Louisiana, as a Grocery Category Manager, later becoming Director of Non-Foods, HBA, GM & Confections. At Jimbo’s in San Diego, he served as Grocery Buyer and was promoted to Director of Grocery. Currently, Wade is the Senior Director of Brand Management & Business Development at VDriven Consulting & Venture Studio.

He also co-hosts the “CPG Vibes” weekly LinkedIn podcast with Alex Bayer, catering to the CPG/emerging brands community.