About
Customer acquisition costs are rising, and E-Commerce brands are hitting growth ceilings.
In this masterclass, we’ll break down how to take your DTC or Amazon-first brand into retail the smart way—without losing margin, momentum, or mission. Learn the strategies that help brands test, scale, and thrive on-shelf, from packaging to distribution to profitability.
This session is for
- Founders of DTC or Amazon-native CPG brands
- CPG operators exploring retail for the first time
- Marketing & sales leads looking to understand how to succeed in retail environment
FREE LIVE MASTERCLASS
From E-Comm to Retail
June 26 @ 11 AM PST | 2 PM EST
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What You'll learn:
Retail-Ready Brand
Understand how distribution, packaging, pricing, and promotions all connect—and what it takes to be shelf-ready, margin-positive, and scalable.
Retail Math That Works
Break down real retail costs: trade spend, distributor margins, deductions, and how to hit desired product margins.
Data-Driven Growth
Discover how to measure success using ROAS and other tools that track what’s working—despite longer retail feedback loops.
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
