ONLINE MASTERCLASS!
Insights-Driven Innovation
Bringing the voice of the consumer into product development and brand positioning
Register for the Insights-Driven Innovation Masterclass!
May 30th at 11AM PDT | 2PM EDT
Will your new idea have the power to grow the category and consumer base, maybe even become the next category captain? Or will consumers ignore you on shelf in favor of that other brand they already know and love?
Bringing consumer insights into the development process helps brand owners evaluate front-of-funnel innovations, develop more relevant products, optimize packaging and messaging, and build selling stories that help get products on shelf faster and with less churn.
Join Luke Abbott of Vdriven and Steve Beckman from Designology for an engaging discussion on the crucial role of consumer insights in product development and innovation.
Masterclass Highlights:
Critical Consumer Insights
Learn the importance of integrating consumer feedback into your packaging design to enhance market appeal and sales.
Expert Guidance
Gain practical strategies from industry leaders Luke Abbott and Steve Beckman on aligning your packaging with consumer preferences.
Free Packaging Evaluation
Receive a complimentary analysis of your packaging design with detailed consumer feedback via Designology's Pivot platform.
Our Speakers:
Luke Abbott
Luke Abbott is a founder and CEO at Vdriven, experienced in raising capital, CEO coaching, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, a national food distributor, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders.
Steve Beckman
Steve Beckman and Casey DeCarlo co-founded Designology in 2018 before consumer co-creation was really a thing, and before the largest disruption our generation had ever faced taught big agencies, CPG powerhouses and emerging brands of every kind to rethink the way brands and consumers interact. The duo began Designology with one simple mission: to create smarter brands. Brands that harness the voice of the consumer and use it to drive true disruptive innovation.