ONLINE MASTERCLASS!

Maximize Profitability 

The Art & Science of Promotions and

Channel Costs

Register for the Maximize Profitability: The Art & Science of Promotions and Channel Costs Masterclass!

September 26th at 11AM PDT | 2PM EDT

In an increasingly competitive CPG landscape, every dollar counts.. 

This masterclass is tailored for emerging and midsize CPG brands aiming to optimize their promotional spends. By strategically balancing creativity with data-driven insights, you'll learn how to reduce the 16-25% of gross sales typically spent on promotions.

 

What you’ll learn:

Promotions 101:

The purpose of promotions and the key differences between various types

Promotional Strategy:

Crafting a successful promotional strategy

     

Evaluating Promotions:

Measuring and evaluating the effectiveness of your promotions

        Our Speaker:                        Our Host:

Luke Abbott

Luke Abbott is a founder and CEO at Vdriven, experienced in raising capital, CEO coaching, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, a national food distributor, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders. 

Wade Yenny  

Wade Yenny has over two decades of experience in the retail grocery industry. He started at Buehler’s Fresh Foods in Wooster, Ohio, progressing to Sr. Director of Center Store before leaving in 2019. Wade then joined Rouses Markets in Schriever, Louisiana, as a Grocery Category Manager, later becoming Director of Non-Foods, HBA, GM & Confections. At Jimbo’s in San Diego, he served as Grocery Buyer and was promoted to Director of Grocery. Currently, Wade is the Senior Director of Brand Management & Business Development at VDriven Consulting & Venture Studio.

He also co-hosts the “CPG Vibes” weekly LinkedIn podcast with Alex Bayer, catering to the CPG/emerging brands community.