ONLINE MASTERCLASS!


Maximize Retailer ROI 

Understand Your Costs, Cash Flow & Profitability 

 

Register for the Maximize Retailer ROI Masterclass!

June 20th at 11AM PDT | 2PM EDT

In this masterclass, we address a critical issue many brands face: the hidden costs of retail business.

From deductions to slotting fees and everything in between, brands often find themselves overwhelmed and unprepared for the financial challenges that arise. Our goal is to demystify these costs and equip you with the knowledge and tools to navigate the complex landscape of retail partnerships.

Masterclass Highlights:

Understanding Retailer Expectations and Costs

Learn what retailers expect from you and what costs are negotiable.

Decoding Promotional Terms and Strategies

Understand the impact of different promotions on your pricing and margins and explore strategies for optimizing promotions

ROI Calculation and Financial Planning

Utilize Vdriven’s proprietary ROI calculator to understand long-term financial impacts and make informed decisions

Effective Retail Partnerships

Learn best practices for maintaining healthy relationships with major accounts.

Case Studies

Analyze real-world scenario to be able to apply these concepts to your business. how successful brands navigate these challenges.

Our Speakers:

Luke Abbott

Luke Abbott is a founder and CEO at Vdriven, experienced in raising capital, CEO coaching, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, a national food distributor, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders. 

Wade Yenny  

Wade Yenny has over two decades of experience in the retail grocery industry. He started at Buehler’s Fresh Foods in Wooster, Ohio, progressing to Sr. Director of Center Store before leaving in 2019. Wade then joined Rouses Markets in Schriever, Louisiana, as a Grocery Category Manager, later becoming Director of Non-Foods, HBA, GM & Confections. At Jimbo’s in San Diego, he served as Grocery Buyer and was promoted to Director of Grocery. Currently, Wade is the Senior Director of Brand Management & Business Development at VDriven Consulting & Venture Studio.

He also co-hosts the “CPG Vibes” weekly LinkedIn podcast with Alex Bayer, catering to the CPG/emerging brands community.