ONLINE MASTERCLASS!
Maximize Retailer ROI
Understand Your Costs, Cash Flow & Profitability

Register for the Maximize Retailer ROI Masterclass!
June 20th at 11AM PDT | 2PM EDT
In this masterclass, we address a critical issue many brands face: the hidden costs of retail business.
From deductions to slotting fees and everything in between, brands often find themselves overwhelmed and unprepared for the financial challenges that arise. Our goal is to demystify these costs and equip you with the knowledge and tools to navigate the complex landscape of retail partnerships.
Masterclass Highlights:
Understanding Retailer Expectations and Costs
Learn what retailers expect from you and what costs are negotiable.
Decoding Promotional Terms and Strategies
Understand the impact of different promotions on your pricing and margins and explore strategies for optimizing promotions
ROI Calculation and Financial Planning
Utilize Vdriven’s proprietary ROI calculator to understand long-term financial impacts and make informed decisions
Effective Retail Partnerships
Learn best practices for maintaining healthy relationships with major accounts.
Case Studies
Analyze real-world scenario to be able to apply these concepts to your business. how successful brands navigate these challenges.
Our Speakers:

Luke Abbott
Luke Abbott is a founder and CEO at Vdriven, experienced in raising capital, CEO coaching, CEO coaching, and retail domination best practices. As the President of Monterrey Provisions, a national food distributor, he scaled and grew the company from $32M to $250M+ in revenue, and launched 3 startups along the way. His academic contributions as a Professor of Supply Chain at the University of San Diego have enriched his students with practical insights, preparing them as future business leaders.
