About
You have the data.
But do you know what it’s telling you?
Many CPG brands rely on dashboards and reports, but struggle to turn that information into decisions that improve performance.
In this masterclass, we’ll walk through a real-world case study using sales and retailer data to show how brands can identify problems, uncover opportunities, and take action.
We’ll break down how to evaluate velocity, understand distribution performance, and use data to guide conversations with buyers.
Plus, we’ll be offering a free 45-minute data deep dive to one brand, giving you a chance to see this process applied to your business.
All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
Data That Drives Decisions: A CPG Deep Dive into Sales & Retailer Performance
April 29 @ 12:30 PM PT | 3:30 PM ET
We won't send spam. Unsubscribe at any time.
What You'll learn:
Sales Analysis
How to analyze sales and retailer data to identify what’s working (and what isn’t)
Key Metrics
The key metrics that actually matter for retail performance
Diagnose Issues
How to diagnose velocity, distribution, and assortment issues
Next Steps
How to translate data into clear, actionable next steps
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
