About
You have distribution momentum.
Now you need the numbers to support it.
This February masterclass breaks down how emerging CPG brands can forecast demand and model ROI effectively, without building overly complex models that miss the mark.
We’ll cover:
- How to think about forecasting for retail and distributors
- What actually matters in ROI and contribution margin modeling
- How supply chain and demand planning mistakes show up downstream
- How to build a realistic financial picture that supports growth
Who Should Join?
- Emerging CPG brands launching or expanding distribution
- Founders preparing for KeHE or national retail conversations
- Operators responsible for forecasting, modeling, or inventory
- Teams looking to simplify planning without losing rigor
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All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
How To: Demand Forecasting and Account ROI Modeling
February 26Â @ 11 AM PST | 2 PM EST
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What You'll learn:Â
Essential Forecasting
Why forecasting and modeling are critical brand assets, not finance “extras”
ROI Modeling
How to simplify ROI modeling without exposing proprietary data
Key Levers
The key levers that impact contribution margin and cash flow
Demand Planning
How demand planning ties directly to supply chain performance
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
