About
You don’t need to sell more product to improve your bottom line.
You need to stop losing money in your distribution strategy.
Many CPG brands scale into distribution expecting growth, but don’t realize how much margin is lost through trade spend, deductions, inefficiencies, and poor alignment between pricing and channel strategy.
The result?
Brands that are growing revenue but not profitability.
In this masterclass, we’ll break down where those losses happen and how to fix them.
You’ll learn how to evaluate your distribution strategy through a profitability lens, identify hidden margin leaks, and make changes that can materially improve your bottom line without increasing sales.
All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
Distribution Is Costing You More Than You Think: How Distribution Destroys or Unlocks Profit
May 13 @ 12 PM PT | 3 PM ET
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What You'll learn:
Losing Margin
Where brands typically lose margin in distribution
Hidden Costs
The hidden costs of scaling through distributors
Identify Improvements
How to identify opportunities to improve margins without increasing revenue
Key Metrics
The key metrics founders should track to protect profitability
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
