About
Growing a CPG brand isn’t just about selling more product.
It’s about building the financial infrastructure required to support that growth.
Many founder-led brands expand distribution, increase production, and raise capital before they have the systems needed to understand their real profitability, working capital needs, and contribution margins.
The result? Brands that appear to be growing but are quietly losing money.
In this masterclass, we’ll walk through the financial systems and metrics scalable brands use to maintain visibility and control as they expand.
We’ll cover how to build financial infrastructure that supports retail growth, how to evaluate contribution margins across channels, and how investors and distributors assess financial strength when deciding which brands to support.
All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
Financial Infrastructure for Scaling CPG Brands: The Systems You Need Before Expanding Distribution
March 26 @ 11 AM PT | 2 PM ET
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What You'll learn:
Infrastructure
Why financial infrastructure, not revenue, determines whether brands survive scaling
Visibility
The difference between bookkeeping and true financial visibility
The 5 Systems
The 5 financial systems scalable brands must build
Pitfalls
The working capital traps of retail distribution
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
