About

Partnering with a distributor like KeHE opens doors to hundreds of retailers — but many brands face challenges simply because they aren’t prepared or don’t fully understand how KeHE operates. The result? Costly delays, inefficiencies, and missed opportunities for growth.

In this live masterclass, you’ll learn from Luke Abbott, CEO of Vdriven and former President of KeHE Monterey Provisions, who brings decades of firsthand experience in distribution and retail strategy. Having worked with hundreds of emerging and scaling CPG brands, Luke will share how to successfully navigate the KeHE system — from onboarding to managing the relationship post-launch.

We’ll create plenty of space for your pressing questions, giving you the opportunity to get practical, real-world advice tailored to your brand’s unique challenges.

Your distributor relationship is one of the most critical partnerships in your supply chain. Join us to gain clarity, make informed decisions, and unlock your brand’s full potential with KeHE.

All events are FREE, but spots are limited. Register today!

FREE LIVE MASTERCLASS

Navigating KeHE Distribution

October 23 @ 11 AM PST | 2 PM EST

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What You'll learn:

Distribution Explained

Understand how distributors, retailers, and brands work together, and where KeHE fits in.

The KeHE Ecosystem

Get clear on KeHE’s contracts, programs, and expectations.

Preparing for Success

Learn the essentials before onboarding: logistics readiness, item setup, and pricing.

Post-Launch Momentum

Discover how to manage fill rates, deductions, and communication to maintain steady growth.

About Speaker

Luke Abbott

Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.

About Vdriven

Vdriven is a full-service consulting & brand management agency dedicated to empowering CPG brands to reach their full potential. We specialize in emerging and scaling brands that require a high level of support and guidance to succeed in the retail space. As part of our mission, we host educational masterclasses to equip founders and operators with the knowledge, tools, and strategies needed to grow sustainably and make smarter business decisions. Learn more: www.vdriven.com.