About
Getting on shelf is one thing.
Getting products to sell is another.
Driving shelf velocity takes more than a great product. It requires the right marketing strategies to attract shoppers, encourage repeat purchases, and turn awareness into sales.
In this masterclass, we’ll break down the key marketing levers that influence shelf velocity, how brands can make smarter marketing decisions, and where to focus efforts to drive stronger retail performance.
You’ll learn how to identify opportunities to improve trial and repeat purchases, prioritize your marketing investments, and build strategies that support sustainable retail growth.
Because winning at shelf isn’t just about getting noticed.
It’s about getting bought again.
All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
Shelf Space Is Earned: How Retailers Actually Evaluate Performance
November 19, 2026 10:00 AM PT / 1:00 PM ET
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What You'll learn:Â
Drive Product Trial
Identify strategies that encourage shoppers to try your product.
Increase Repeat Purchases
Turn first-time buyers into loyal customers.
Prioritize Marketing Levers
Focus on the tactics that can make the biggest impact on shelf velocity.
Make Smarter Marketing Investments
Allocate your budget toward efforts that support measurable retail growth.
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
