About
Landing retail distribution is exciting.
But shelf space is never guaranteed.
Retailers constantly evaluate whether products are contributing to category growth, and velocity is one of the biggest factors driving those decisions.
In this masterclass, we’ll break down how retailers and buyers evaluate performance, why products get cut, and what brands can do to improve velocity and protect their shelf space.
You’ll learn how to identify the operational and strategic factors impacting retail performance, how to think like a buyer, and how strong brands position themselves for long-term growth inside retail.
Because staying on shelf isn’t about luck.
It’s about performance.
All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
Shelf Space Is Earned: How Retailers Actually Evaluate Performance
June 16 @ 11 AM PT | 2 PM ET
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What You'll learn:
Velocity
What velocity actually means and why retailers care so much about it
Shelf Space
How buyers evaluate whether a product deserves shelf space
Spot Issues
How to identify performance problems before retailers do
Next Steps
What strong brands do to protect and grow distribution
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
