ATTN: CPG Brands & Leaders!
>> FREE EXCLUSIVE MASTERCLASS <<
Understanding Content Creation & Video Strategy for CPG brands
In this session, you’ll learn why video is one of the most powerful tools available as an entrepreneur, marketer, or brand. We’ll help you understand the basics and give you a good foundation of strategy and how to think about execution and investment.
Thursday, November 9th, 2023 | 11 AM PDT / 2 PM EDT
What you'll learn during the Masterclass:
Clarity on Platform Selection: Gain a solid understanding of which video platforms are most aligned with your brand goals, helping you optimize focus and resources.
Informed Decision-Making: Acquire the tools to make educated choices between DIY video creation and professional outsourcing, aiding in better budget allocation.
Strategic Content Planning: Learn a value-driven approach to content creation that can be applied universally, be it TikTok, Instagram, or YouTube.
Foundational Knowledge: Walk away with a foundational strategy for executing and investing in your video marketing efforts, positioning you for sustainable growth.
This training is a must-attend if you are...
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Optimizing your Content Strategy
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Overwhelmed by multiple Video Platforms
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Interested to learn new ways to create Content
About the Speaker:
Mark Skala
Mark Skala is a video strategist, commercial director, and entrepreneur with 15 years of experience in the video production industry. Founder of Skalawag Productions, a video agency that helps brands and agencies develop and create content strategically.
Additionally, Mark is a partner at Roll Cut Studios (Food & Beverage Content Studio for Agencies), and volunteers as the Marketing Chair at Conscious Capitalism Chicago. Mark has always been dedicated to creating visual solutions to business problems and helping clients understand how video can help brands (big and small) succeed. Overall, he is dedicated to helping foster purpose, stay curious with creative experimentation and building value driven business practices in his company and life. Outside of work, Mark loves to spend time with his wife & 6 year old twins, travel, and eat and drink all the things!
