About
In this masterclass, Luke Abbott, will walk you through the critical role FREIGHT plays in CPG brand pricing and distribution.
You will learn how managing freight costs, through strategies like LTL and freight consolidation, can directly impact your margins and retail velocity. The session will dive into how brands can avoid common pitfalls, control freight costs, and optimize their supply chain for maximum profitability.
This masterclass is designed for scaling CPG brands looking to take greater control over their operations and improve profitability. If you're expanding into larger retailers like Sprouts, Wegmans, or Whole Foods, and want to protect your margins while increasing competitiveness on shelf, this session is for you.
FREE LIVE MASTERCLASS
Take Control of Your Freight or Pay the Price
April 24 @ 11 AM PST | 2 PM EST
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What You'll learn:
Smarter Pricing
Understand how freight impacts SRP and margins.
Boost Your Margins
Cut costs 5–15% with the right freight strategies.
Make Confident Decisions
Know when to own freight or rely on distributors.
Streamline Supply Chain
Master refrigerated, frozen, and ambient logistics.
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
