About
The strongest CPG brands are built on a solid foundation. Packaging, pricing, placement, and promotion—the 4Ps—are not “basic.” They are the difference between scaling with confidence and struggling to stay on shelf.
Too many brands skip over the fundamentals, only to face stalled velocity, shrinking margins, or lost distribution. Whether you’re preparing for your first retail launch or expanding into larger distributors, this masterclass brings you back to the essentials that drive long-term growth.
Who should join
• Emerging CPG brands preparing for their first retail launch
• Scaling founders and operators ready for bigger distribution
• Brands needing a refresher to strengthen retail strategy and execution
All events are FREE, but spots are limited. Register today!
FREE LIVE MASTERCLASS
Retail 101: Mastering the 4Ps of CPG Success
September 25 @ 11 AM PST | 2 PM EST
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What You'll learn:
Strong Foundation
Build a strong foundation with the 4Ps (packaging, pricing, place, and promotion).
Packaging Essentials
Learn the essentials of packaging that win the shopper in 3 seconds.
Smart Pricing
Understand smart pricing strategies that protect your margins.
Retail Placement
Choose the right channel, retailer placement, and distribution model to scale strategically.
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
