Promotions Should Drive Growth—Not Confusion
Too many brands repeat the same promotions without knowing what worked or why. The result? Wasted dollars, unclear ROI, and strategies stuck in autopilot.
This masterclass is your wake-up call.
Join us for a data-driven session that shows you how to use available data to finally understand—and improve—your promotional performance.
This is for you if you’re a CPG founder, operator, or sales leader managing multiple accounts—and tired of guessing whether your trade spend is paying off.
If your 2025 plan looks like 2024, this is your chance to hit reset with smarter tools, sharper insights, and a more strategic path forward.
FREE LIVE MASTERCLASS
Smarter Trade Spend
May 22 @ 10 AM PST | 1 PM EST
We won't send spam. Unsubscribe at any time.
What You'll learn:Â
Smarter Promo StrategyÂ
Learn how to use SPINS, distributor, and retail data to understand what’s working—and what’s not.
Measure What Matters
 Track the right metrics before, during, and after your promotions to assess true impact.
Define Your RORAS
Establish internal benchmarks for Return on Retail Ad Spend to guide future decisions.
Boost Velocity Without Over-DiscountingÂ
Focus your resources where they count—without relying on deep cuts or low-performing partners.
About Speaker
Luke Abbott
Luke Abbott is the founder and CEO of Vdriven, a leading voice in CPG innovation. With deep expertise in retail strategy, capital raising, CEO coaching, and supply chain optimization, he has a proven track record of scaling brands and businesses. As President of Monterrey Provisions, a national food distributor, he grew revenue from $32 million to over $250 million while launching three successful startups. Luke also serves as a Professor of Supply Chain at the University of San Diego, where he equips the next generation of business leaders with practical insights and real-world experience.
